Digital Twin
KLAY — Digital Twin Platform for Real Estate Sales Galleries
A buyer who can feel your development is a buyer who decides faster.
KLAY is not a video tour. It is not a slideshow. It is a real-time, interactive replica of your entire development — installed in your sales gallery, accessible on any device, built to convert.
What KLAY Delivers
Real-Time Unit Explorer
Buyers navigate every unit in your development — switching between types, comparing layouts, and understanding scale in a way no floor plan can match.
Floor Plan & Configuration Switching
From studio to penthouse, buyers toggle between configurations instantly — with spatial dimensions, orientation, and view angles all communicated clearly.
Interior Finish Customization
Buyers select their preferred materials, colors, and finishes — and see the result rendered in real time inside the unit they're considering. Personalization drives commitment.
Dollhouse & Aerial Overview Mode
A full bird's-eye view of the entire development — masterplan, building blocks, amenity zones, and surrounding context — giving buyers the complete picture before they go unit-by-unit.
KLAY is not a software product you install yourself. It is a fully managed end-to-end service — from 3D modeling and platform development to hardware installation and sales team training.
We have installed KLAY in sales galleries across Jakarta, Surabaya, Makassar, and Kuala Lumpur.
Each installation is tailored to the development — its scale, its buyer profile, and its sales gallery setup.
KLAY Projects
Every KLAY installation is built around a specific development and a specific buyer. These are two of our recent projects.
CATALUNA
Cataluña by Ciputra — Makassar, Indonesia
KLAY digital twin sales gallery installation. Residential development, interactive unit explorer and floor plan configurator.
.jpeg)
11 TANJUNG
11 Tanjung — Malaysia
KLAY digital twin for luxury residential launch.
Real-time unit exploration and finish customization.
Who KLAY Is Built For
KLAY was designed for property developers who understand that the way a buyer experiences a project determines whether they buy it.
It is built for residential township launches, high-rise apartment developments, luxury villa clusters, and mixed-use commercial projects — anywhere that a sales gallery needs to do more than display a scale model and hand out a brochure.
We work with developers across Indonesia, Malaysia, Singapore, and the Gulf region — from first-time boutique developers to national groups like Ciputra.
